WeChat: more than just a social media sharing platform

WeChat: more than just a social media sharing platform

WeChat is a must for any company serious about conquering the Chinese market.

That’s why we at Covestro are working on a brand new WeChat strategy – an exciting digital touchpoint for customers. In line with our Digital Customer Journey, we want to establish innovative, seamless and personalized connections with customers, listening to their needs and providing added value at every touchpoint.

“We’re exploring how to leverage WeChat to bring customers inspiring content and state-of-the-art functionalities like product finder, order track and trace and sample inquiry. Through WeChat, we’re making our latest products and solutions more accessible to customers as well as opening up a new communication channel that is more modern and efficient than ever before.”
Bryan Ge, APAC Digital Customer Experience Manager

Stay tuned to find out more about our WeChat strategy…


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